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Annuncio: To be sure some people find that the arch in Birkenstocks
Inviato: wernerhosea @ Sab Giu 15, 2019 5:52 am
History of Birkenstock

Birkenstock, when its name would advise, is a German brand
and they are many notable for producing high quality sandals that could be easily spotted thanks thus to their cork and rubber soles. The history of the organization is a long one as the brand began back throughout 1774 by Johann Adam Birkenstock who worked as a shoemaker for his neighborhood church.

By the 1960's, the organization had conquered the US ALL market.
are popular with folks who work on their feet considerably such as nurses, dentists and care workers as a result of how comfortable they are usually. While in Germany they may be predominately worn as house slippers, in the US and UK there're fashionable shoes that are worn in the warm summer months.

Advertising Campaigns

Both Adidas and
have attracted a lot of attention through the years and they have together used famous faces to enhance their brands. Birkenstock work hard in promoting social responsibility, community participation, health and wellness in their campaigns, focusing on the examples below top four marketing elements:

?be yourself, be naturally good
?be yourself, always be naturally fit
?be oneself, be naturally active
?always be yourself, be naturally lovely

The idea
behind their latest campaign would be to shed the hippy image the fact that company is famous to get and branch out to attract new varieties of customers.

on the other hand is when using the 'be the best' type of image to sell the brand his year as being the shoe gurus currently have an ad campaign jogging that shows celebrities doing what they best while wearing Adidas shoes. You can see Derrick shooting hoops in basketball, Beckham playing football in addition to Katy Perry dancing and also this advert will appeal to numerous ages, sexes and backrounds.

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