UN OSCURO BENVENUTO - Nike, Squidoo, Apple, KFC etc. are one of many most donaldmond - Mer Feb 20, 2019 9:32 am Oggetto: Nike, Squidoo, Apple, KFC etc. are one of many most
their years of exploration and experience has created a state within our mind of ultimate extravagance and comfortability in using their products. There are sometimes a few more similar products of others consistent with Apple iPhone and may be superior to that, but the identity of iPhone gives it exploding over others- regardless of the price tag is definitely. This edge is this Brand Equity.
While building a brand development
strategy name plays a huge role. A good name plus style can add positives to some product's success. It is the most difficult task to start with. Simplicity is the earliest step. The name need to be easy to pronounce, recognize please remember. Moreover, it should suggest something around the product's benefits and characteristics.
Names like Google, Nike, Squidoo, Apple, KFC etc. are one of many most established
brands all over the globe. Interesting fact about those names is that they're easily translatable in different languages around the globe. Hence the meaning of the particular word should not really be something which suggests bad, wrong or negative.
Again the name need to be extendable to cover up
multiple product lines. For instance, Amazon. com started its business with bookselling and after this has been extended that will multiple product categories.
One time chosen, the brand name might also want to be protected. Means most often brand names were eventually mixed up with the product class and people cannot discern the brand identity from